Recently, several Chinese garment enterprises to the Marche region of Italy investigation triggered a "Chinese garment enterprises may order the Italian processing plant," saying China's garment industry unwilling to tailor September 17, Reuters published an article entitled " China's garment industry unwilling to do tailoring, strive to become the new owner of clothing, "the article in the clothing industry generally gloomy in 2009 aroused a small ripple. After 20 or 30 years of "Made in China", the Chinese garment industry is now eager to upgrade from apparel processors to own Western brands and sell them to consumers worldwide. Recently, several Chinese garment enterprises and distributors have purchased the right to sell the world's fashion brands in China. As a result of the economic downturn hit hard, for the sale of Western brand fashion business will be more and more. "The acquisition opportunities in the fashion industry have indeed increased, but investment risks have also risen as the companies being acquired have struggled with their own operations," said Ryan ?, senior director of Standard & Poor's at the world credit rating agency. China Dongxiang Co., Ltd. bought ownership of Italian KAPA garments in the Mainland and Macau in 2006 and is now seeking new targets in the United States. Similar companies move more than one company. Today, China Investment Corp (CIC) is also interested in the acquisition of the world's clothing brand, has actively invested in luxury goods such as Louis Vuitton, but CIC declined to comment. Not long ago, YGM Group, a Hong Kong-based garment seller, said it had agreed to buy the intellectual property rights of the British luxury brand Yage Shide brand in Asia. "This is a good time for Chinese companies to seize the opportunity to acquire well-established and well-known foreign brands and promote them in the domestic market. It is too time consuming for them to set up their own local brands." YGM's General Manager Chen told Reuters, "As the economy continues to open up, Mainland customers can also experience more international brands. "As China's economic stimulus package helps consumers boost revenue, luxury and fashion brands increasingly see China as a nugget. However, Roquewe, the president of Li & Fung Trading Services, proposed that well-funded Chinese companies should focus on domestic market acquisitions instead of acquiring and operating Western brands overseas. Ningbo business delegation to Italy, "check out" June, just as people in Guangzhou, Wenzhou, Shengzhou and other clothing companies want to acquire "Pierre Cardin" speculation in full swing, Romon, Bo Yang, Erie, and Jetska and a number of Ningbo garment enterprises have been rushed to the inspection area in Marche, Italy, with more than 50 local high-quality products with experience in textile, clothing and footwear and other small and medium enterprises started negotiations. For a time, "China's garment enterprises may order the Italian processing plant," the news quickly spread. Marche region is the main garment production base in Italy, many companies are involved in GiorgioArmani, D & G, MaxMara and other world-renowned brand clothing production. Its production features are: family-run, sophisticated model, flexible, motorized, retaining the most exquisite Italian traditional crafts, high visibility, the products they produce have been chased by all consumers and respected. Inspection return, Ningbo business feel a lot. "In Italy, is the designer leading the market consumption, designers decided the color, style and version type.In China, procurement, design, production and sales of these jobs, all by the brand manager at hand.After the integration with the Italian industry advantages, Ningbo clothing brand there will be room for further improvement. "Luo Xun Zhuo Long, executive vice president, said. Yu Yong, general manager of Ningbo Hejieka Garments Co., Ltd., believes that the advanced Italian garment technology, equipment and fashionable ideas deserve our study. Of course, I hope that Italian enterprises can cooperate with domestic enterprises to bring the superb craftsmanship of Italy to China. "Ningbo Fashion Made in Italy" is an indication of the maturity of the industry, which will enhance the core competitiveness of Chinese garment enterprises and adapt to the environment for diversified cooperation in the international fashion industry. "Executive Vice President, Institute of Industrial Economics, China National Garment Association Director Chen Guoqiang think so. Italy to Quanzhou Men Throw Hydrangeas According to Singapore's "Lianhe Zaobao" reported that at a recent discussion at the Fair, the Italian Foreign Trade Commission hopes to open up a new Sino-Italian economic and trade cooperation "Silk Road" and Quanzhou private economy performance Out of greater interest. To this end, the cooperation between garment enterprises in the two places, the Chamber of Commerce of Florence CCPO China Office Zhou Xiaohong manager put forward their own views. According to reports, 98% of Italy's enterprises are small and medium enterprises, many of them are family-owned enterprises, although the scale is limited, the market positioning in the global market, many of Italy's famous brands, well-known brands are produced by SMEs of. Quanzhou garment enterprises have strong production capacity, and the operation is also very flexible.But Quanzhou garment enterprises in the brand's cultural connotation and brand design image, with the international brand is still a lot of distance.Italy represents the highest in the world of men's Level Italian enterprises in the design and innovation has a strong advantage of the world market is also well aware of Quanzhou garment enterprises such as cooperation with Italian companies, on the one hand to improve the competitiveness of products, on the other hand to improve its design Ability, ability to innovate, but also to greatly enhance the market space of Quanzhou brand.With the advantage of Italy's industry, Quanzhou has the garment industry cluster base to create a chance to become the 'Florence of the East', said Zhou Xiaohong. 2009 is a year of continuous evolution of the international financial crisis, which has had a great impact on the European economy. By the market, capital and other factors, some industries and enterprises are facing difficulties. Such as Italy's major garment manufacturing base - Marche region of luxury goods and high-end clothing orders this year, the continuous decline in the number of local labor costs and high, a number of high-end garment manufacturers began to lay off themselves and seek foreign cooperation. This provides an opportunity for Chinese garment enterprises to visit the market in Italy. "At present, China's garment enterprises to visit Italy, one to see if there is a suitable garment processing plants can cooperate; the second is to find a young team of designers to cooperate because foreign designers are hired from the local market to understand the local Popular elements of the market and consumer tastes, more likely to cater to the requirements of foreign customers on textile and apparel. "Zhou Xiaohong said. As the birthplace of the world's fashion, Italy's garment processing capacity without doubt, Marche region is one of the traditional processing, processing for many big names. The first two years, Ningbo garment enterprises Younger, Shanshan, have been to Italy Marche region to conduct investigations and cooperation, China and Italy have also successfully carried out cooperation. For example, like Shanshan's several sub-brands, have different modes of cooperation, which are imported into the Chinese garment enterprises fresh blood. "Menageries in the Marche region of Italy have a very high reputation in the international market, and they have mastered the international men's fashion trends, have a certain voice, and this is what the Quanzhou men's brand does not have. If cooperation between the two places can jointly promote the development of Quanzhou men's brand in order to help Quanzhou men's own brand into the international market. Quanzhou men's brand after years of development and accumulation, the current European market Quanzhou apparel products are also heard. Exchange, the space for cooperation between the two places is still very large. "Zhou Xiaohong said. "Italian companies have the advantage of the design, technology, but the lack of market, lack of funds, and Quanzhou has just a market, funding, so the two sides have a very broad space for complementary cooperation.Menzhou future men's clothing business is likely to order the Italian plant "Zhou Xiaohong said.