Google Glasses and DVF show "Fashion New Clothes" (Figure)

For the public, Google Glass is not ready-to-wear, but it is ready-to-wear for the fashion elite. On September 9, at the New York Fashion Week, designer Diane von Furstenberg introduced Google’s futuristic glasses for the first time in his 2013 Spring/Summer show.

Google Glass and Google co-founder Sergey Brin, who has always been a down-to-earth style, appeared on the Manhattan fashion show in an astonishing form. This is an extraordinary cooperation for Google. Previously, Google had twice publicly displayed its glasses, all of which were based on the 2012 development activities. However, Google's technology appeared on the show for the first time with its reasons: $1,500 worth of glasses was used to record relevant A behind-the-scenes video clip of Steinberg's creative process.

The launch of DVF mixed high-tech and fashion, and finally won the style of praise. With Von Furstenberg’s consent, each Google eyeglass has been modified to suit the tones of the fashion collection: coral, blue, white and grey. In the show, there are several models wearing this video recording device to capture the show's scenery.

Von Furstenberg and his team members also wore this kind of glasses during the preparation of the show. Von Furstenberg said in a statement: "I am very pleased to introduce the glasses to the fashion world and use this revolutionary technology to give each person a unique perspective and in-depth fashion." Google's glasses have similar The function of the smartphone allows the user to take pictures, record videos, receive e-mails and query calendars. A short movie titled "DVF Through Glasses" was published on Von Furstenberg's Google+ dedicated web site on September 13th.

This is not the first time that high-tech devices have appeared on international shows. As early as the autumn/winter season of London Fashion Week 2010, Cassette Playa, a London-based design company, created clothing with embedded digital codes. The appearance of Google Glass on the DVF show has won praise from many people. News Corp CEO Rupert Murdoch is one of them. Murdoch exclaimed on Twitter: "Genius, Sergey Brin shows this revolutionary new eyewear on the DVF show floor, taking pictures, receiving documents, giving instructions and more. This is Google X plan."