"Little Boss" visit underwear shop a collection order, should be gathered. Hanzhengjie Avenue "Beijiaren" underwear store, 19 readers crowded the shop full. Many readers who did not receive the notice said the opportunity was rare, holding the newspaper to find the event itself.
Ms. Lee couple underwear has been 4 years, has been doing bulk, joined a three -year bra brand a year ago , but the sales always go up. They set off from Hanchuan at half past five in the morning and drove to Wuhan to consult the senior underwear dealers in person.
"Beijia" adjustable underwear Hubei general distribution Zhang Men-lun said that women from the age of 12 began to develop into the final life, the bra will be accompanied by a lifetime. As people's living standards and health awareness increase, more and more women join the ranks of brand bras. At present, the high-end branding stationed in the mall accounted for only 20% of all bras, a large share of the market was brand-name, bulk occupy the brand bra development space is very large.
Zhang Cunlun said entrepreneurs must not only choose the right brand, but also the election of agents, agents ability, business ethics, franchisee business has a direct impact.
The scene, Zhang Baolun, Li Gang on the selection of brands, site selection, operating points, etc. were explained, and led readers to visit different brands of bras, home clothes, swimwear and so on. Readers Miss Cheng said the fieldwork is rewarding, and I am more confident about operating underwear shops.
Brand low-cost high-throw up eye Gold eye
According to reports, the country has about 400 bra brands, nearly 30 are recognized as first-line brand, but too high-end brand, not suitable for small entrepreneurs. Their supply price of up to 6.5 fold -7 fold, the first purchase of 100,000 -15 million, store at least 200 square meters, count the one-time investment to more than one million. And these brands to mall channels, shopping malls recurring discount, sale, will inevitably affect the store management.
Zhang Cunlun said, just as the stock traded low high and throw the same, investors choose the brand should also choose to rise channel, mainly to see four points: a look of bra style and quality; Second, look at the distribution of shops, brand stores business is good, but the number Not too much; three to see the network evaluation; Four asked the industry, would like to ask the bra to ask home service agents, home service would like to ask the bra agent.
Be wary of money agents
Zhang said that the capacity of regional agencies is very important and the brand is strong. However, it is not uncommon for them to be disadvantaged in certain regions.
"Communication attitude reflects the dealer's mentality." Zhang said, dealers and franchisees are two-way choice, if the agents do not care about your own conditions, business experience, understanding of underwear, etc., to join, indicating that the agents are eager "Circle money." Franchisee do not go to the site visits, the agents are willing to sign an alliance contract, indicating that the agents do not have a regional protection policy, the blind development of joining.
Investigate the store to pay attention to the details: whether the store image is uniform, the display is neat and beautiful, the windows are frequently replaced; staff professional knowledge how ...
When signing a contract, pay attention to a few key points: to a few fold supply, agents decoration, advertising, staff training, promotional items, returns and other support, preferably in the contract one by one. Professionals remind, carefully selected preferential elasticity too large agents, indicating that the brand does not have a unified system.
Preferred female consumer focus
Different brands, site selection strategy is also different. Main bra under the price of 50 yuan, the site can be a large flow of fashion blocks, the price of the volume. Brand bra shop should be considered next to residential areas, secondary roads, focusing on the development of old customers.
Zhang Cailun to Ezhou an underwear store, for example, the shop is located in the center of Ezhou, near a department store, the store is located in the mall to go through the road; there is no other underwear shop, but there are beauty salons, hair salons, clothing stores Etc .; There are several upscale district around. After opening, the average monthly sales of underwear shop to do a good job of inventory control inventory
Underwear shop decorated the best white, pink-based, dotted some bead curtains, gauze, bright and warm light. In general, the formal store has a unified image design, do not need to join the business too much heart.
Underwear shop must not be daily promotion, only in the celebration, a major holiday promotion, and the usual price contrast, have effect. For example, an underwear store usually has no discount at all times. However, when the off-season is launched, "redemption" is available. Customers can get the old underwear up to $ 20 in cash and are very attractive.
Good old customer care is also very important, such as membership card points, record the birthday of the VIP, buying habits, the new arrival message reminder. VIP preferential policies should be strictly enforced, so VIP will have a sense of pride.
In general, the style of the bra is not as fast as changing garments, replenishment generally have to wait two months for the best-selling style to dare to Yahuo, so as not to sell stock. However, unmarketable style must be cleared as soon as possible.
Zhang Lun also stressed that the agent's return policy is important, but franchisees must not produce dependence on psychology, we must hone their own eyes. "If you always return, there is a good money, the agency will not give priority to you."
Similar brand price
Little white elephant underwear Living Hall Wuhan Branch Manager Li Gang said bra very busy season is obvious, only one year in March and May the best-selling, poor winter business, it must be pajamas, home service and so on.
It should be noted that, with the product brand, the price should be quite bra, can not be too cheap or too high. As the underwear stores generally only sell a bra bra, home service, sleepwear, swimwear brand is not too complicated, it is best to choose a brand for each category.