Balabala Children's Wear: Changes in Consumer Trends Drive Children's Wear Change

Balabala summarized this change reflected in the industry as "professional" and "fashion."

Create a one-stop shopping space

When a young mother intends to purchase clothing for her child, she hopes to buy tops, pants, shoes, school bags, hats, and even glasses and belts at one go. Instead of taking the child to and from the 4 or 5 stores, you can buy everything you need.

Balabala transformed this demand from consumer groups into a change in "developing all categories and building a one-stop shopping mall."

In terms of category, we expanded and enriched our product lines, covering children's clothes, shoes, accessories and other categories from 0 to 14 years old, and even extended to “small items” such as hair accessories and coin purses to fully satisfy children's clothing and accessories. When the mother walks into the Barabara shop, the child can be purchased from head to toe.

After the category is rich, the space in the store must be expanded to subvert the traditional “kids” of children's wear and create “superstores” for children's clothing. Since 2006, Balabala and the British design company have designed a brand-new image of a one-stop shopping mall in Balabala through worldwide research, combined with the development trend of international shopping malls and the characteristics of the Chinese market. Hundreds of square meters, even nearly 1,000 square meters of shops. Since 2008, it has been rapidly copied to every province in the country. Consumers can easily see that in the central business district of the city, Balabara’s shopping malls or using curved surfaces, or with a garbled image of the facade, become a city’s fashion landmark.

Provide seasonal clothing

Today is the day for children to spend children's day, or to bring children to a party, or an outdoor party ... In short, different occasions need different wear. It is easy for young mothers to get dressed on different occasions, but they are not sure how to dress the children.
This is yet another change in the consumption trends of mothers. Balabala has been developing seasonal clothing in accordance with changes in consumer trends.

New Year's wear, holiday wear, sportswear, casual wear, and even formal dresses are occasionally divided into dresses for occasions and dresses for casual parties.

Moms are creating new changes in demand. As a children's wear enterprise, the only thing to do is to meet this demand and keep up with this change.

The young mother group is the main group of network users. The network extends the sight of mothers to the international community, allowing mothers to instantly understand the international fashion trends and generate a higher fashion demand for children's wear.

Faced with the future, young mothers will shift to more fashion and their demand for product specialization will also increase. In the face of this change, Balabala will make changes and adjustments in aspects such as product design, production, and terminal sales to adapt to changes in consumers. This change will also be a powerful driving force for the continuous development of the brand.

Synchronize international trends

Balabala has established a strategic partnership with the French Popular Information Company. Each season, it masters the latest fashion trends and elements and designs them into the theme collections.

At the same time, recruiting outstanding domestic and foreign designers have become the backbone of Chinese children's wear designers. Its designers shuttle each season in the four major fashion weeks, communicate and communicate with international designers, and interpret international fashion as the fashion of Chinese children. Balla Bara strives to create children's fashion so that children can wear fashion on different occasions. For example, when a fashionable mother is wearing a large area of ​​hit color and retro elegant dresses in the season, the children around her mother can embody these fashion elements like mothers.

On the other hand, young mothers who are a bit lazy hope that their children's clothing can be paired together to reflect a more stylish look. This demand has become increasingly evident in recent generations as a new generation of mothers. They complained that they could not buy complete sets of children's clothing and complained that children's clothes lacked a sense of series and were difficult to match.

This consumption trend has become a great impetus and guiding force for children's clothing development. Adapting to this trend is the only way to stay consistent with consumers. Balabala has incorporated its fashion collocation scheme into all aspects of product planning, design and production, and shop display. When consumers select clothes in stores, they can conveniently purchase uniform costumes that are consistent in style and elements and are very stylish.