From the beginning of 2009 to the end of 2011, the number of "Hailan Home" stores increased from 655 to 1,919, with an average annual compound growth rate of 43.09% over the last three years, setting up a nationwide high-quality marketing network: (1) In good condition The company has a very high demand for the geographical location of the store and must be "prime locations, diamond stores." During the reporting period, the Company's stores operated in good condition with single-store sales indicators staying at the forefront of the industry and the marketing network system was more efficient. (2) Marketing network has achieved nationwide distribution As of the end of 2011, the company's stores are located in 31 provinces (autonomous regions and municipalities, excluding Hong Kong and Macao Special Administrative Region), 311 county-level cities and some provinces' marketing networks except Taiwan Has infiltrated to the county and township level, established a nationwide marketing network, effectively driving the company's profitability, brand awareness and reputation increase. (3) High-quality marketing network of "One Shop in One Store" and unified management All the stores in Hailan House are handled by the company in charge of the daily operation. The store is planned by a unified company (including a unified trademark, unified storeroom Image, a unified staff clothing, a unified advertising), unified delivery, a unified guide price, unified business model, unified service standards and achieve a unified management of high-quality marketing network.
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