Online shopping taxation trend will further weaken the advantages of online shopping

Someone calculated a bill. If an online shop had made sales of 5 million yuan in 2010 and 2011, it would have to pay 300,000 yuan if it added 3% of the value added tax; and corporate income tax, due to many companies In the sale of goods and did not issue an invoice, if you make up the invoice now, factories and courier companies like to make up for 3% -5% of the tax point, the minimum also need 300,000 yuan, the two add up to 600,000 yuan.

“Online taxation started, will the shop owners still have a chance to live?” After the Wuhan Taxation Bureau opened the first tax bill for Taobao’s online shop, the IRS of a certain city in Hebei recently interviewed 38 major online shops of Tmall. Asking for taxation has once again become the focus of the market. However, many parties told reporters that taxation will be the trend of the day, the cost of online stores will be increased, the "cheap" advantage of online shopping will be further weakened.

It is understood that of the 38 online shops that are required to make up the tax, most of them are ordinary taxpayers and they are required to make up 17% of the value added tax plus corporate income tax. However, at present, the news is only expected and has not become a reality. Someone calculated a bill. If an online shop had made sales of 5 million yuan in 2010 and 2011, it would have to pay 300,000 yuan if it added 3% of the value added tax; and corporate income tax, due to many companies In the sale of goods and did not issue an invoice, if you make up the invoice now, factories and courier companies like to make up for 3% -5% of the tax point, the minimum also need 300,000 yuan, the two add up to 600,000 yuan.

As for the taxation of the Tmall Mall store, Yan Qiao, public relations manager of Tmall Mall, said yesterday that all the merchants stationed in the Tmall Mall are businesses. “It is the company that should pay taxes. This is basic knowledge. And taxation is taxation. The relationship between the department and the company has nothing to do with the business.” E-commerce observer Lu Zhenwang believes: “Tmall Mall stores are taxed, which may be incredible for a pure e-commerce company, but traditional brands involved in the day Cat business, which does not pay the value-added tax, whether reasonable or otherwise.”

From the perspective of the cost of online shopping, the platform for entering the Tmall Mall, in addition to the legal qualifications required by the e-commerce platform, needs to pay a deposit of 10-15 million yuan (300,000 for medicine), 30,000 or 60,000. Annual fee (subject to certain criteria may be partially returned or fully refunded), and 0.5%-5% of technical service fee, then consider promotion fee (20%), labor costs (10%-15%) and courier fee (8% -10%) Spending, without 50% gross profit, I am afraid it is difficult to make money. This is why the store screams “Do you still have a chance to live?” Taobao Mall (later changed to Tmall Mall) last year raised the annual fee “price increase door” event once Taobao is very passive, but also reflects the existence of many online stores . Baidu’s investment in the e-commerce platform, LeQiutian, told reporters yesterday that compared with offline stores, online stores have saved a lot of costs in storefronts, manpower management costs, and the middle ring of sales, and some manufacturers are in online stores. The price is significantly lower than the offline, although the taxation will increase the operating costs of the shop, but there is still some room for profit. At present, merchants entering Lekutian have to pay 9,000 yuan deposit, 6,000 yuan annual fee and 0.6%-4% commission.

Compared to Tmall Mall and Lucky Cool's “investment model”, Jingdong Mall is mainly responsible for getting its own sales. Recently, people from Jingdong Mall told reporters that all the company’s products are invoiced, and goods and invoices are simultaneously delivered. To customers.

Analysys International analyst Chen Shou gave an interview with reporters yesterday. Regarding online shop tax payment, "this should be said to be the trend of the times and to a certain extent also increased the operating costs of the Internet. From independent B2C websites such as Jingdong Mall and Dangdang.com has an independent legal personality, and its current gross margin level is about 10%. This means that although online stores need to pay VAT, corporate income tax, and other taxes, there is still room for profit." Chen Shou sent that with the Tmall Mall's online shop taxed, the store's profit level will be compressed, although it will still be cheaper than offline sales, but the cheap space will be reduced, after Taobao "low price The advantage of attracting consumers will gradually fade.

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