Most printing and dyeing enterprises are suffering huge Olympic Games brought huge orders

Now, it is obviously not enough to describe Li Chuanhai's mood with "Wicked Village". The chairman of Shaoxing Haitong Printing and Dyeing Co., Ltd., which had struggled treacherous in the downturn of the industry, was different when it became the Olympic fabric supplier - when foreign big-name buyers put two pieces of the total value of 70 million When the purchase order was placed in front of him, he concluded in a husky voice that the Olympic Games opened up a new situation for us. Key words: turnaround for profit core data: After the Olympic Games, the value of the receipt of the value of 70 million printing and dyeing industry is against the enemy Shaoxing Binhai Industrial Zone, from the exit of the Hangyong Expressway Keqiao, driving all the way, full of printing and dyeing enterprises on both sides signs. Shaoxing County, China's printing and dyeing town, focusing on the country's printing and dyeing capacity of 30%, but these businesses are now struggling. Li Chuan-hai, who is also the executive chairman of Shaoxing Dyeing and Printing Association, said: "Most domestic printing and dyeing enterprises in the past two years are struggling to support almost 200 printing and dyeing enterprises in Shaoxing County." Coal, steam, Oil and other raw materials prices, the cost does not come, and in June this year, rising prices of dye prices even worse - this way, dye materials accounted for the proportion of production costs suddenly increased from the original 20% to 50% -60% . Printing and dyeing Association had negotiated to raise the price of finished products 15%, but the resistance. Dyeing and printing enterprises are enemies, Haitong dyeing is no exception. Li Chuan Hai positioning of products in high-grade fabrics, it is forced by the industry environment. Ordinary cloth printing and dyeing, each meter originally also two or three cents profit, a raw material prices, no loss of strange. High-tech fabrics, high technology, profits are relatively rich, but the order is a problem. All the sales staff sprinkled out, back orders are very limited, the largest 100 million-meter order, a small tens of thousands of meters, tens of thousands of meters have also done, a lot of time lines are empty. "The smallest order of more than 10,000 meters we do, just want to be a little bit more difficult to survive." Li Chuan-hai said the company so many people to eat, large-scale assembly line can not be idle, the pressure is great, and sometimes sleep Do not feel good. BOCOG fancy canvas In July last year, Li Chuanhai get the news, Beijing should do a "Welcome Olympic Fashion Beijing Professional Fashion Design Competition." This contest is like a matchmaker, someone's good things, can become the Olympic textile fabric suppliers. To the Olympic Games contact order to do? Li Chuan Hai did not think much, bring more than 20 pieces of new fabrics into the Beijing contest. Eventually his fabric was judged by the judges and became the Olympic fabric supplier. He was responsible for providing the Olympic Games with two kinds of fabrics: a 350,000-m CVC fabric for the Olympics staff to make shirts and 200,000-meter cotton canvas for Do tool kits and volunteer running shoes. Last week, Li Chuan Hai stood behind his desk and backed by photos of his handshaking with Yuan Bin, the marketing minister at the Beijing Olympic Organizing Committee, shaking off a piece of canvas - exactly the cotton canvas provided to the Olympics - to demonstrate the piece of canvas The extraordinary place. This canvas is green, similar to the kind of camouflage clothing, feels really soft cotton. I saw Li Chuan-hai in the cloth out of a thread, a twist of the fingers, that line is immediately divided into four thin lines. "You see, one thread of our canvas is spun with four thin cotton threads!" Li Chuanhai's look was as if the magician had revealed the mysteries to the audience after his performance. "This canvas is particularly tough, soft and even in color And our CVC blended fabrics are stiffer than normal fabrics and are not easily wrinkled - there is also our own technology in them. "The dying of cotton canvas has given Haitong its headache, thick fabrics and uneven color absorption , So there will be different shades of the patch. In order to solve this technical problem, the company hired experts in military fabric to solve the problem. "At that time, I and experts, operating the master in the printing and dyeing workshop repeated trial for several days, before the uniform color test, printing and dyeing workshop was hot and humid at night out from inside the clothes are wet off. After the Olympics, Li Chuanhai particularly busy, because there are always customers come to visit, even in the interview gap, there are still some time to remind: Moumou CEO arrived. The entire company is also busy, because in a few days Russia's 1.2 million meters CVC blended fabric list to be delivered. Li Chuanhai introduction, the Russian Baltic textile company is the top five Russian companies in the industry, a contact this year, he said inadvertently said to the Olympic Games fabric, the other one is responsible for Eliza immediately came to an interest, "you are To provide the Olympic Games fabric? "The next negotiation is smooth, the other side sent a 120 million-meter list. Li Chuanhai a count, the list total value of more than 10 million yuan. Olympics is not over, the British Marseille company linked to Haitong dyeing. "Marseille is the British apparel giant, and later learned that they are asking over from the BOCOG side." Marseille came a series of people to visit Shaoxing, the final proposed 3 million meters of fabric purchase intentions. Both parties intend to sign the contract by the end of September. The contract worth 60 million yuan. Li Chuanhai excited than the order is that these two large companies have expressed the intention of long-term cooperation in recent years, the company has always wanted to enter the international market, inadvertently, Li Chuanhai seems to see that the door to the international market has opened for him . "London Olympic fabric supply you have to let me do" to participate in the great benefits of Beijing Olympic Games, so that Li Chuanhai accident, he started playing London Olympic Games idea. Li Chuanhai analysis to Marseilles position in the UK industry, the London Olympic Games apparel must have their share of things, so he and the head of the Marseille company made a request: "Four years later, the London Olympic Games textile fabric gave me Do. "The other side verbally agreed.